The perfect gift for just the right moment in a baby and parent’s life. Welcome to Beginning Baby, a line of novelty board books and gifts designed to give little ones a bright start! Vetted by early childhood experts and thoughtfully created with input from parents and caregivers, each Beginning Baby book explores educational concepts tied to early learning milestones, building a foundation for a strong beginning. An adorable and energetic cast of animal characters guide babies through early learning concepts in a playful way that reinforces ideas through rhythm and repetition and engages eyes and hands with flaps, moving parts, mirrors, or tabs.